International Journal of Language & Linguistics

ISSN 2374-8850 (Print), 2374-8869 (Online) DOI: 10.30845/ijll

Politeness as an Art in Communication: The 2016 USA Presidential Campaign Poster's Slogans
Beverlyne Asiko Ambuyo Ph.D.

This paper discusses politeness not just as a way of mitigating face in a communicative event that seem threatening to both the communicator and the listener but as an art in communication. In the event where there is a possible face threatening act, the communicator crafts out language in a way that he/she communicates as well as ensure that both the positive and negative face is mitigated. Basing on the just concluded 2016 USA presidential campaign posters slogans, this paper looks at how politeness stands out as an art in communication as much as it mitigates the faces of the parties involved. Using analytical research design, the Trump's presidential campaign slogans on the posters will be sampled purposively to get data that will be analyzed and discussed to show how politeness is an artistic way of using words to communicate.

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